BEN BARKER - Executive Director
Ben is a seasoned professional whose career in the adventure, tourism and hospitality industry spans over two decades. His journey is marked by a rich tapestry of experiences, having immersed himself in operational, development, and project management roles across diverse global landscapes. Ben's international exposure has not only honed his professional skills but also cultivated a deep understanding of cultural nuances and market dynamics that shape the industry today.
Throughout his career, Ben has undertaken pivotal roles driving innovation and growth. His expertise extends from operational management to strategic project development, where he has played a crucial role in shaping the landscape of entertainment and leisure destinations worldwide. Notably, Ben has left an indelible mark on the Middle East's adventure tourism sector, where he has spearheaded multi-million-dollar ventures and overseen the meticulous construction and operation of renowned adventure parks and resorts.
Ben's entrepreneurial flair and strategic foresight are evident in his ability to navigate complex challenges and seize emerging opportunities on a global scale. His proficiency in strategy development and meticulous project management has earned him accolades and trust among stakeholders, enabling him to foster fruitful collaborations with government bodies and multinational agencies alike.
With a Bachelor's degree in International Hotel and Tourism Management from Sheffield Hallam University as a foundation, Ben continues to push boundaries in the adventure, tourism and hospitality space. His unwavering commitment to excellence and passion for adventure and outdoor sports further enriches his multifaceted skill set, making him a pivotal figure in shaping the future of these sectors on a worldwide scale.
VANESSA BARKER - Marketing Director
Vanessa’s forte lies in destination and hospitality marketing to a global audience. Having spent over 20 years in this field, working with destinations, renowned hospitality brands as well as tourism suppliers across Africa, the Middle East, Europe, and Asia, Vanessa has amassed a wealth of experience in the tourism promotional sector.
Her impressive background, coupled with her adaptability and continuous thirst for learning, has enabled her to venture into various other industries including UHNW lifestyle services, banking, event management, and extreme/adventure sports. With a degree from Middlesex University (UK) as a foundation, her passion for creativity and dedication to excellence make her a valuable asset in any project she undertakes.
Vanessa's passion for the arts, nature, sports, and youth empowerment extends to her active participation in various volunteer initiatives within schools and clubs. Her commitment to nurturing creativity and supporting the development of young minds showcases her desire to make a positive impact and underscores her belief in the transformative power of these sectors in shaping the next generation of leaders and innovators.